WEG Control Components Rollout Plan

Scaffolding the push buttons, contactors, terminal blocks, relays, and panel accessories portfolio so we can execute detailed product storytelling with confidence.

Update: BTB Terminal Block Deep Dive Published

The terminal block category now links to a detailed BTB/BTF product page covering conductor ranges, jumper systems, and engineering deliverables. We also refreshed the selector, downloads library, and homepage features so panel teams can request pre-assembled strip kits and documentation instantly.

Execution Roadmap

Following the structure of the existing drives and automation content, we are moving into phase 3 with product-level deep dives layered onto the category scaffolds. Detailed specification tables, integration deliverables, and downloads now anchor each flagship control family.

Phase 1

Scaffold Category Frameworks

  • Audit WEG.net product families for pilot devices, contactors, overloads, terminal blocks, relays, power supplies, and safety hardware.
  • Establish landing experiences mirroring the drive/PLC templates with hero messaging, positioning, and key callouts.
  • Stage navigation, breadcrumbs, and CTA wiring to align with Gross Automation lead flows.
  • Collect imagery requirements and identify opportunities for custom SVG illustrations.
Phase 2

Enrich Category Storytelling

  • Populate category pages with feature matrices, application guidance, and comparison tables.
  • Cross-link relevant downloads and support assets (manuals, configurators, selector guides).
  • Highlight complementary drive/PLC solutions and bundled packages to reinforce system selling.
  • Capture search-focused copy blocks for regional markets and industry use cases.
Phase 3

Product-Level Deep Dive

  • Launch dedicated detail pages for flagship series (CSW push buttons, CWCA contactors, MPW motor protectors, WEG RTW relays, WEG RW-E safety).
  • Embed specification tables, dimensional downloads, and configuration notes per product.
  • Integrate lead magnets such as panel builder checklists and BOM upload forms.
  • Refresh navigation hierarchy and update the downloads library with each release.

Category Blueprint

Each category will receive a consistent scaffold with a hero narrative, key differentiators, featured products, and curated resources. The table below outlines the initial scope and assets to gather.

Category Flagship Families Primary Assets Needed Cross-Sell Hooks
Push Buttons & Pilot Devices CSW modular push buttons, SSW metal operators, signaling towers Operator selector, contact block matrix, illumination options, ingress ratings Pair with TPW HMIs and CLIC PLC I/O for panel builds
Contactors & Motor Starters CWCA/CWMC contactors, CWB mini contactors, CEP modular starters Coil voltage chart, utilization categories, coordination tables, starter assembly guides Bundle with CFW drives, SSW soft starters, and MPW motor protectors
Overload & Motor Protection MPW motor protection breakers, RW thermal overloads, RW-E electronic relays Trip class references, adjustable ranges, accessory overview, wiring diagrams Integrate with contactor packages and MCC lineups
Terminal Blocks & Distribution BTB feed-through, BTF grounding, power distribution blocks Pole configurations, conductor sizing tables, shorting & jumper accessories Promote panel kitting with bulk accessory orders
Control Relays & Monitoring RTW timing relays, RW17 interface relays, monitoring modules Timing functions, contact form references, pluggable socket guides Reference remote monitoring via PLC500/CLIC controllers
Safety & Signaling SRW safety relays, emergency stop assemblies, signal towers Safety certifications, SIL/PL ratings, risk assessment checklists, wiring best practices Connect to machine safety services and turnkey panel builds

Scaffolding Checklist

These work packages translate the roadmap into actionable build tasks. Each card maps to a page or component we will spin up before layering final copy.

Controls Landing Page

Create a conversion-focused landing page introducing the controls portfolio with a hero, value pillars, and category navigation.

  • Repurpose layout patterns from the drives overview.
  • Embed CTA banner for consultative sales outreach.
  • Include quick links to downloads and request forms.
Status: Live

Category Detail Templates

Build reusable HTML templates for each controls category featuring hero copy, feature grids, application callouts, and resource panels.

  • Define consistent breadcrumb and CTA placements.
  • Reserve slots for comparison tables and accessory highlights.
  • Plan for downloadable spec sheet modules.
  • Publish specification snapshots summarizing ratings and coil options.
Status: Live

Download Library Expansion

Extend the downloads page with controls-specific filters and document tiles for catalogs, selection guides, and CAD packs.

  • Tag assets by category to streamline filtering.
  • Identify lead magnet opportunities for gated content.
  • Coordinate with marketing for asset hosting.
Status: Live

Illustration & Media Requests

Brief design on custom SVG illustrations representing pilot devices, modular contactor stacks, and wiring accessories.

  • Leverage existing illustration style for visual cohesion.
  • List photography or 3D renders needed from WEG resources.
  • Prepare alt text guidelines for accessibility.
Status: Live

Specification Data Gathering

Compile technical data from WEG catalogs to populate tables, including contact ratings, thermal curves, and accessory compatibilities.

  • Assign subject matter experts for each product family.
  • Schedule data validation with engineering support.
  • Map metrics to site-friendly formatting.
Status: Live

Sales Enablement Integration

Controls intake CTAs, collateral bundles, and follow-up workflows are live on the contact page with dedicated UTMs and guidance for sales engineers.

  • New intake, review, and documentation links route to the controls queue.
  • Contact page highlights collateral delivery and case study sharing for reps.
  • Next: sync nurture messaging and measure engagement against CRM stages.
Status: Live

Research & Asset Backlog

To accelerate copywriting and design, we will pull the following materials from public WEG sources and internal Gross Automation assets.

Immediate Requests

  • ✓ WEG CSW pilot device catalog & configuration guide published to downloads.
  • ✓ CW contactor coordination guide with Type 1/2 tables available as PDF.
  • ✓ MPW motor protection reference with trip curves and accessory coverage.
  • ✓ Terminal wiring matrix summarizing BTB/BTF sizing and jumper options.

Supporting Collateral

  • ✓ Water, food & beverage, and metals case studies added to downloads.
  • Application notes for machine control and panel building.
  • High-resolution imagery or product renders for hero banners.
  • Training videos or webinars covering installation best practices.

Future Enhancements

  • ✓ Interactive selector tools embedded in the Control Component Selector experience.
  • ✓ Downloadable wiring diagram bundles for common panels.
  • Configurator integration with BOM upload functionality.
  • Localized language support for key regional markets.

Next Steps

With the selector and wiring bundles live, the next sprint focuses on aligning nurture campaigns, capturing field feedback, and scoping configurator and BOM-upload integrations to continue elevating the controls experience.

Visit Controls Hub